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How to Convert Customers With the Right Sign Colors January 12, 2018

Columbia, Boone
How to Convert Customers With the Right Sign Colors, Columbia, Missouri

As a business owner, you understand the importance of using well-designed signs. Following standard graphic design rules, you may create your signage with the intention of providing the most attention-grabbing and efficient information that suits your targeted demographic. But forgetting to carefully consider the use of colors can result in ineffective advertising. Here’s how using different colors smartly can help you gain more customers.

Sign Colors for Effective Advertising

Trustworthy Blue

Have you ever noticed that most social media sites use the color blue for their icons and logos? This is because the color is associated with soothing feelings, helping users feel trust, reliability, and belonging. And these associations may be beneficial for your customers as well. If you want to express a similar message, helping customers to understand your trustworthiness, use shades of blue.

Attention-Grabbing Yellow

signsYellow is a great color to grab the attention of your customers, particularly when signs are placed on busy streets or walkways. This color can help prevent your customers from accidentally missing your information. Plus, it’s often associated with feelings of happiness and warmth, which are almost universally appealing.

Exciting Red

Red is an evocative color, often stirring up strong emotions in viewers. The color is associated with speed, strength, and excitement. Because of its passion, red is best suited for up-scale lounges and other exciting businesses.


The right colors will help you communicate your business’s strengths to passersby. If you need new signs for your business, turn to the professionals at Columbia Sign Service in Boone County, MO. This full-service company can help guide you through the sign-creation process, including the design, manufacturing, and sign installation. Give them a call today to learn more about their services at (573) 474-8700, or visit their website for more information.
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