As a business owner, you know that bringing traffic through the door is important. However, if your commercial storefront does not stand out from the competition, you may find foot-traffic to be lacking, causing your business to grow more slowly than it should. The team at Fairbanks Paint & Glass in Alaska wants to help. They’ve put together a few tips below to help maximize the impact your storefront has. 

How to Make Commercial Storefronts Stand Out

1. Pay Attention to Branding

The last thing you want is for a potential customer to struggle to locate your business because the name or logo is not readily visible. Make sure your brand is communicated on the exterior of the building. Add a logo to the windows or main entrance and make sure the name of the store is visible from the parking area. This way, you’ll never have to worry about customers not finding you or not knowing where your store starts and another one ends.

2. Install Awnings

The weather changes frequently and making sure your exterior helps customers stay comfortable matters. Add awnings over the door so they can get out of the weather before entering your store. This not only helps reduce the amount of weather-related cleanup you have to do inside, but also improves the appearance of your commercial storefront, making it clear where the main entrance is.

3. Get Rid of Distractions

Landscaping is great, but it’s important to keep it from interfering with your customers’ ability to enter or exit your store. Make your storefront approachable by keeping it open. Get rid of unnecessary railings and planter boxes or relocate them away from your main entrance. The more open your space feels, the more inviting it is. Also, keep your window glass clean and hire a window repair expert the moment you see a scratch or crack. This way, your customers will be able to focus on your merchandise and not unsightly windows. 

Whether you’re looking for exterior paint to touch up your business or need a new piece of glass installed in your entryway, the team at Fairbanks Paint & Glass is ready to help. Their dedicated staff knows what it takes to keep commercial storefronts looking their best and will work with you to get repairs done quickly. Learn more about their services online and call (907) 456-7758 to discuss your needs today.