For many established organizations, the transition from print-based to digital marketing can be a challenge. Increasing website traffic, analyzing how social media likes, shares, and comments create an algorithm that tracks community engagement, and understanding how all these elements work together to generate sales can be overwhelming. The Huntington Township Chamber of Commerce in New York helps organizations connect with resources to aid in their digital transformation for business development. Here, they offer tips for moving seamlessly into the digital age.

Insights Into Business Development 

1. Infographics

The old adage, “a picture is worth a thousand words” is especially true in digital marketing. With online content, a reader’s attention span is short, so you need to keep your customers engaged with far fewer characters than print-based advertising. Pictures and infographics are eye-catching, have the potential to go viral, and provide quick and compelling information. If you’re not the creative type, there are many affordable design companies who’ll work with you to develop your core messaging strategy and vision.

2. Social Media 

Facebook, Twitter, Instagram, LinkedIn, and even Pinterest and Snapchat are all free forms of advertising at your disposal. Although you can pay nominal fees to boost posts and increase visibility, these additional features aren’t necessary to increase engagement. Business development experts recommend avoiding being too salesy with social media posts, as this can turn off your readership and make you lose followers. Rather, focus on relevant content that links back to your business. For example, if you’re a septic service company, instead of “Call Us to Clean Your Septic Tank Today!” a more eye-catching post would be “3 Signs Your Septic is About to Fail” that leads into a “call-to-action” to alert the reader of your services.

3. Website Optimization

It’s important to have a website that is not only easy to use on a computer, but that is also mobile-friendly. Many consumers access information and services from their mobile devices, so an updated interface will make potential and existing customers more inclined to engage with your business. Make it easy for people to make reservations online, leave a review, or get customer service help via text rather than having to call. All these conveniences increase your community engagement.

Transitioning into the world of digital marketing can be a challenge, but with some background knowledge and help from organizations like the Huntington Township Chamber of Commerce, you can empower and grow your company. They provide local organizations with networking opportunities, resources, and community events that improve their business development. For more information about how they can assist, visit them online. To speak with a representative today, call (631) 423-6100.