Choosing how to directly market to your customers is a daunting decision. There are so many options out there, from email to phone calls to direct mailers. Despite the popularity of the internet today, high-quality mailers still get some of the best results for many companies. If you’re deciding between plastic postcards and traditional card stock, below are the top advantages of choosing the plastic option for your marketing materials.
3 Benefits of Plastic Postcards
1. High-Quality Extras
When you order plastic mailers, you have the option of including items like keychain cards that customers can keep for long-term use. When potential customers retain your information, discount, or membership card, they’re constantly reminded of the company and are more likely to utilize any offers you send.
2. Get Noticed Easily
Plastic mailers stand out in the pile of paper junk mail that arrives in the mailbox every single day. Both the feel and look of a plastic mailer distinguishes it from the paper mail around it. Customers are more likely to remember your company’s name when the marketing materials stand out from the rest.
3. Good Durability
Because plastic postcards hold up so well, customers can have them longer than card stock or paper without them fading or deteriorating. Even if a plastic mailer is stuck in the mailbox or out in the rain for days, it will look just as fresh and impressive when your customer sees it as when it was printed. There’s no risk of plastic postcards getting damaged or ruined on their way to customers.
Impact Mailers, LLC helps customers get serious results from plastic postcard marketing materials. Their crisp, visible mailers have high read rates and are far more likely to be retained by potential customers than traditional card stock mailers. Visit their website to view the features of their mailers and call (888) 983-2250 for more information.