Posters are a necessary part of marketing for many businesses. They allow you to promote deals and news in-store, as well as to share information around your town. But how do you know if you’ve made an effective, on-brand poster? Below, the professionals at Superior Printing Service in Hobbs, NM, share three tips for creating business posters to help you use this integral marketing tool.

The Steps to Creating the Right Posters for Your Business

1. Add Your Logo

No matter if the posters are not meant to leave the store, they should always feature your logo. They are branded content, after all. Place the logo at the top like a letterhead, or use it at the bottom of the poster after the information you’re trying to get across. You could also feature the logo as a large, faint watermark, so it’s subtler but still gets your brand name across.

2. Follow Your Style Guide

Every business has a style guide. This helpful set of rules denotes which colors, fonts, and images to use in marketing materials. It’s likely based around the hues and text in your logo, so everything you create for the business matches. Follow this guide so customers can easily tell which business the posters are for.

3. Include Relevant Information

Fill the poster with all the necessary information you want to get across. For example, if you’re hosting a sale, include the date and time, which items are at discounted rates, and any exclusions may apply. Note whether a customer can take a rain check on the lower price if you sell out, and even briefly mention ways to further discount their purchase, like by joining a rewards club. Put up the posters a week or two before the sale, so people have time to see them and note that they should come in during the sale.

If you need to talk with a design expert about increasing marketing materials, turn to the team at Superior Printing Service. They will help to make your next big sale or event as successful as possible. Give them a call today at (575) 393-3261 to schedule an appointment, and visit their website for information on how they help clients create the perfect posters, postcards, flyers, business cards, and letterheads.