Every time you get behind the wheel, hundreds of potential customers will see your car wrap. The effectiveness of your message, however, will depend on the condition of the wrap. Burchette Sign Corporation in Colfax, NC, is proud to design and apply high-quality wraps. But, even the best products will suffer from wear and tear if they’re not taken care of properly. Ensure your business’s message reaches potential customers in the best way by cleaning it regularly.

Taking Care of Your Car Wrap

Why It’s Important

The materials used to make and apply vehicle wraps aren’t indestructible. They can be long-lasting, but dirt, grease, UV radiation will drastically shorten its lifespan. This is especially important in high-elevation areas where UV filtering is minimal. The air is thinner, and sunlight will damage the design faster. High-traffic areas with smog and air pollutants are also subject to impaired durability. Regularly cleaning the vehicle will remove the harmful substances that threaten to fade the design and peel away the wrap. Not only is neglecting the wrap a waste of money, but it’s also a poor business strategy. The wrap’s purpose is to attract a potential customer’s attention and earn their business. But, if they see the sign hasn’t been taken care of, that’s a clear indication the owner doesn’t care about their business.

How to Take Care of It

Car wraps should be washed every few weeks. An automatic car wash will work, but avoiding brush washes is helpful. The thick bristles will catch on the edges of the decal and lift the image from the car. It’ll be the start of a failure point, and the wrap will soon start peeling. It’s also important not to use car wax made from petroleum distillate that will cause discoloring. If you’re unsure, washing your car the old-fashioned way with a bucket and sponge is the best method. Use a mild detergent and warm water for the best results.

Keeping your car wrap in good condition is dependent on you and your maintenance steps. The technicians at Burchette Sign Corporation provide expert installation and tips to preserve your wrap. They’ve been in business for over 50 years, and they’re happy to share their experience and knowledge. Call them at (336) 996-6501, or learn more about their custom banners and signs on their website.