Share:

Are you considering sending holiday cards to your clients, employees, or business partners? If so, you’ll need to decide whether to send digital correspondence or traditional print media. While digital cards are sometimes less expensive and can be animated or paired with sounds, digital cards often lack the personal touch of printed cards. But depending on the goals of your company, each platform could be a viable option.

Print Media

Print MediaBefore you decide which cards to send, there are a few things to consider. Your budget will play a significant role in which card format you choose. Consider the cost of packaging, postage, and how large your mailing list will be. Depending on the type of business you operate, your customers, clients, or employees may expect a card in the mail. Perhaps they aren’t tech-savvy and prefer the tradition of a printed greeting card.

Your brand will be defined by the type of communication methods that you choose to engage in with your audience. Enlisting the assistance of professional printing services will help you to create stunning holiday cards that move your brand forward. Printed cards offer a 3-D experience that engages the senses and gives the receiver a personalized greeting to remember.

Digital Media

If you’re operating a tech-savvy company or have a large email list, digital cards may be the way to go. If you have a large social media following, digital e-cards will likely be more appreciated and expected. You can even include a special message offering a promotional sale to say “thank you” or spread holiday cheer to your loyal customers. Additionally, you can always send both a print media and digital card, depending on the audience and your creative skill.

 

Whatever format you decide on, make sure that your holiday cards are engaging and move your branding and marketing message forward. Contact the experts at Millprint LLC in Cincinnati, OH, to learn more about their print media services. Call (513) 489-3000 to speak with a specialist, or visit them online to learn more about their printing company.

tracking