Your business deserves the best, especially for marketing and promotional efforts. One of the best ways to draw in clientele is to create a custom sign that effectively captures the spirit of your company and all that it has to offer. What can you do to make sure yours makes an impact? Here are a few steps to creating a catchy sign. 

5 Steps to Design the Ultimate Custom Sign

1. Show Off Your Logo

Your brand is nothing if you don’t have a logo that represents your business. Established companies recognize the power of a memorable logo—it can make or break your brand, and it’s the first thing that resonates with customers. All business signs should include your company’s logo. 

2. Strive for Consistency

Keep your branding cohesive across all channels. Your business marketing products should all share a common theme, including colors and fonts. These are small factors that will set your brand apart from the rest and create a lasting memory among customers and potential clients.

3. Keep It Simple

Simplicity is crucial for an effective custom sign. It’s easy to get carried away and present an overload of information, but this will only overwhelm the reader and prevent them from remembering anything useful. Keep your business sign simple, with at least one form of contact information and a logo.

4. Make It Legible

If your sign isn’t easy to decipher from a distance, it’s not as powerful as it could be. Consider how you plan to use your signage and work with your sign company accordingly. Large letters are especially appropriate for signage placed along the road. Stick to simple fonts that are easy to read and won’t be misinterpreted. 

5. Create Some Contrast

Contrasting colors make custom signs easy to read from a distance. It’s easy to create a design that features light text over a dark backdrop, or vice versa. You might think of using a minimal graphic to complement vivid text. These are only a few ways to play with the design and create a dramatic effect. 

Custom signs are a critical part of any business marketing efforts, and working with an experienced sign provider will ensure the best results. Hightech Signs is the leading sign company in Texarkana, TX. Creating signs that deliver your business messaging effectively is their specialty, and their goal is to ensure your satisfaction every time. Visit their website to learn more about their products, or call (903) 838-8999.