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In recent years, the US cable industry has suffered on some fronts thanks to changing media consumption patterns. Streaming services and widespread internet access have taken the place of cable TV as America’s source for news and entertainment. While those factors are still in play, the cable industry as a whole has a bright outlook. According to SNL Kagan, more than $10 billion of growth is expected in the cable industry in the next decade thanks to a combination of rising subscribers for certain services and decline for others.

Where Cable Is Coming Out Ahead

CableAs you would expect in this technologically-driven era, broadband internet service is ballooning, and is expected to top 71 million subscriptions in the next ten years. This is 60% higher than the number of video subscriptions in the same period. Broadband will drive the industry’s earnings and provide the greatest source of growth over the next decade. Also, advertising revenue is expected to grow steadily.

Where Business Is Slow

Simple video subscriptions have seen a decline in recent years, and this trend will continue. However, SNL Kagan predicts the decline will be slower than it has previously been. There will still be more than 45 million video subscribers generating roughly $55 billion in annual revenue by year ten—a substantial chunk of the market even now.

In short, while cable’s focus may be shifting from television service to broadband, the industry as a whole is succeeding. Expect continued growth in revenue, as well as internet and bundle subscriptions.

 

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