When it comes to promoting your restaurant, there are a lot of pieces and parts that need to work together for visibility. Few of those things matter as much as your restaurant signage and how you present your storefront. A restaurant sign serves as more than just an indicator of your location. It gives customers a first taste of what they can expect inside your establishment. To help you land on the right sign for your restaurant, the experts from Burchette Sign Corporation in Colfax, NC, have shared thing things to consider during the design process.

3 Thing to Consider While Designing Your Restaurant Sign

1. What’s Your Message?

The way your sign looks matters just as much as what it is saying. Details like color choice, font, and imagery give potential customers an idea of what your food and ambiance will be like inside. Take time to match the style of your sign to the style of the restaurant for a cohesive overall feel. Be sure the type of sign you choose highlights the restaurant as well. A white tablecloth steakhouse and bright flashing neon simply do not go together, but an elegant script with a hand-done feel would highlight the restaurant well.

2. The Right Size

Before installing signage, work with your landlord and signage company to ensure everything is up to local regulations and standards. Once you have established any sizing limits, take note of what other businesses around you use to promote their storefronts. While there’s obviously nothing wrong with standing out in a crowd, you don’t want to be the neighbor with a billboard of a sign while others have small, subtle signage. Choose a size appropriate to your space that will garner positive attention from potential diners.

3. Maximum Visibility

Take some time to look at your storefront from all angles and determine the location where a sign will receive the most visibility. While internet searches and advertising may get a lot of people through the doors, a well-designed and correctly placed sign will only add to your customer flow by attracting passersby. An experienced sign maker will most likely be able to offer some suggestions and best practices.

If you need high-quality restaurant signs, custom banners, car wraps, or various other custom print and branding work, get in touch with the creative team at Burchette Sign Corporation. They have served the Colfax, NC, area for over 50 years with beautiful signage that is sure to get your business noticed. Visit their website to view some of their work and call (336) 996-6501 to get a quote today.