A creative and memorable logo is key to your company’s branding efforts. Consider the many highly regarded brands in the world—and even within your community. Those with recognizable logos typically have the greatest impact. Working with a graphic design expert can make all the difference in your company’s reputation and performance. Here are several key tips for creating a logo that makes a statement.
Graphic Design Tips for Creating a Logo
1. Think Outside the Box
Creating a cookie-cutter logo that lacks imagination or resembles that of another brand can be detrimental to your bottom line. Think of the manner in which you operate your company. Ultimately, your goal is to stand out and be better than the competition. That applies to your logo, too. The key is to venture into unexpected territories, with no thought to other brands’ logos—it’s important to distinguish yourself.
2. Focus on Your Brand
What are your brand’s purpose, core beliefs, and values? Really dig deep as you ask yourself this question. While it may not seem directly attributable to graphic design, the truth is that the best inspiration is often born from the deepest insight. Consider your company’s spirit. Create a mood board that features terms and images that best reflect what the brand represents. Don’t be too literal; a combination of tangible and abstract values helps create a very specific vision, which in turn can inspire a creative logo.
3. Consider Use of Color
Color is as much a tool as artwork. Certain shades evoke certain moods. Red, for example, is fiery and sensual, while yellow is bright and uplifting. Black is strong and straightforward, and white is pristine and elegant. Think, too, about how color will play into your company’s marketing collateral. Remember that it’s not just your logo that will feature your representative hue, but also custom signs, print products, and advertising.
Think of your logo as a small part of a collaborative marketing campaign. Focus on creating something that speaks to your brand as effectively as possible while also connecting with your prospective audience.
Pac Pro Hawaii is the leading source for metal fabrication, custom signs, and graphic design in Kapolei. Locals rely on these established professions to create effective marketing collateral for their companies. If you’re interested in learning more about their logo design services, visit their website. You can also give them a call at (808) 682-0404, or like their page on Facebook to stay on top of their latest news.