Brochures are an effective marketing tool when designed with the right messaging and appearance. Whether it’s your first time or you’d like to improve your current design, using some of the best practices for brochures will help you get started in the right place. Once your design is complete, you can rely on Superior Printing Service in Hobbs, NM, to provide the digital printing that will bring your high-quality and vibrant marketing pieces to life.

As you design your brochures, keep these best practices in mind to create a more effective marketing tool:

• Pick an Objective: Each marketing piece should have a single objective, so decide what that is before getting started. Would you like people to visit your website and buy something, or do you want them to call you and schedule an appointment? Once you know your objective, you can work on your messaging. Tell customers why they should choose you for that objective, and explain what makes you stand out above your competitors and the benefits you can provide them with. Then provide a clear call to action, telling them precisely what you want them to do and how to do it.
• Make It Scannable: There’s not much that will turn potential customers away like a big block of text full of big words. Use as little text as possible with easy-to-understand language. A good rule of thumb is to keep your text within a sixth-grade reading level and paragraphs with no more than three to four sentences. Some of the greatest tools for creating a scannable piece include bulleted lists, pictures, icons, clear headings, and numbered lists.
• Keep It Simple: It’s easy to get caught up in putting as much information as possible onto your brochure, but this will only make it look too busy. White space and simplicity are effective—most of each page should be blank, with words and photos neatly placed within the borders. Use no more than three fonts on your piece, as any more can look messy. Try to keep a color scheme within the piece so there’s not a clash of bold colors. For example, if you’d like to create a colored heading, match that text color to one found in your logo.

If you keep these best practices in mind, you will end up with a beautiful design and effective messaging. When you’re ready to move forward, turn to Superior Printing Service to create your brochures for you. They use high-quality paper and state-of-the-art printers, and their printing services include business cards, posters, postcards and more. Contact them online or at (575) 393-3261 for more information today.