Booking speaking gigs is a great way to establish yourself as an expert in your industry, gain influence, and further your career. However, before you can book these engagements, you have to be able to get people’s attention. Peggy Sealfon-Stonewater Studio in Naples, FL, is led by Peggy Sealfon, a recognized life coach and speaker who specializes in teaching personal development courses on topics such as anxiety relief and public speaking techniques. According to Sealfon, the first step is crafting a precise narrative.
Here are three ways to achieve this from Naples’ top personal development coach:
- Pick an Area of Expertise: You can’t be everything to everyone. For example, if you are a financial advisor looking to enter the public speaking arena, don’t focus your messaging on a general topic like “Being Smarter With Your Money.” To solicit attention, be specific; for instance, “How to Save for Retirement and Live the Life of Your Dreams.” Pick a theme that you are uniquely qualified to speak about, and become a true expert on that topic.
- Lay the Groundwork: Individuals aren’t born as highly sought-after speakers; they earn the reputation. Chances are before you’re asked to present to an audience, you’ll have to spend time amassing a following in your field. This can be done through the creation of content marketing blogs, social media posts, and by writing articles for industry newsletters and publications.
- Think About Where to Distribute Your Content: Once you have fleshed out what your message is, and have worked to create content that is useful to your audience, you’ll have to devise a way to stay on top in your industry. The easiest way to accomplish this is by repurposing your content in various forms. Try turning longer articles into listicle blogs, crafting catchy bite-sized posts on Linkedin, and offering to speak as a subject matter expert for B2B publications about your chosen topic.
Getting recognized as a quality speaker is often difficult for many individuals, but it is attainable if you do the work. Peggy Sealfon-Stonewater Studio will help you present your best self for your next engagement. She offers personal development courses on public speaking, stress relief, and curbing anxiety to ensure you’re confident and dynamic. Call (239) 821-2266 today or visit her online to learn about her story.