When you’re walking down a busy street or driving through a business district, what’s the first thing that catches your eye? If a storefront has prioritized advertising, the answer is signage. Our daily lives may be dominated by social media and smart phones, but business signs remain the best way to alert new and existing customers of your location and offerings. When locals in the Winston, Salem, Greensboro, or Charlotte, NC, area, need help promoting their efforts, they turn to Burchette Sign Corporation. They have seen first-hand the impact their products can have on the bottom line. 

3 Statistics Demonstrating the Importance of Signage for Your Business

New Customers

According to a survey conducted by FedEx®, eight out of 10 customers decide to enter a store for the first time based primarily on signage. Also, 75% of new customers are likely to tell other people about the business when they are attracted to their signs. 

Detracting Customers

The quality of your business signs matters! In the same survey, FedEx learned that 50% of potential customers are deterred from entering a storefront if they feel the signage is poor, unappealing, or contains spelling and grammatical errors. 

Business Signs Matter

Before you decide to go incognito or open your doors without proper signage, keep in mind that 60% of the consumers surveyed by FedEx said lack of signs would prevent them from entering an unknown establishment. Customers want to assign a look with your brand, so make it visually appealing.

Do you have a business in the greater Winston, Salem, Greensboro, or Charlotte, NC, area that could benefit from custom signage? If so, Burchette Sign Corporation can help. Call them today at (336) 996-6501 to tell them about your business sign needs. For more information on their services — including custom banners and car wraps — check out their website.