For centuries, gold’s rarity and brilliance have made it a coveted metal in the form of rings, bracelets, and necklaces, as well as items like coins and artwork. Today, it retains its popularity, with many custom jewelry lovers buying gold-based watches as well as wedding and engagement rings.

Unlike many other metals, pure gold is soft and malleable and must be mixed with harder materials when fashioned into jewelry. It also comes in a variety of styles that suit a wide range of preferences. If you’re in the market for a new gold ring or bracelet, jeweler Bob Colombo of Rochester, New York’s Jewelry Clinic recommends pieces that are both durable and pure. Below, he outlines three of the most beloved gold jewelry varieties.

Top 3 Types of Gold Custom Jewelry

1. Gold Plated

This style of jewelry, also known as a “gold overlay,” is formed by electroplating a supporting metal with a thin coating of pure gold. While this covering makes gold-plated products moderately sturdy, it also tends to wear down over time, making the jewelry susceptible to nicks and scratches.

2. Gold Filled

Typically bound to durable alloy metals like brass, copper, or nickel, gold-filled jewelry is stronger and more valuable than gold-plated options. Because these products are coated in heavy gold layers, they don’t easily dent or chip, won’t dull over time, and, because of their composition, are ideal for buyers with sensitive skin.

3. White Gold

With a strong resemblance to silver, this variety of gold is mixed with other light-colored metals like zinc, nickel, copper, or platinum to form a lustrous, glossy exterior. To avoid wear and tear, white gold is typically plated in rhodium or platinum and will need to be re-coated every few years.

Gold jewelry comes in an array of styles and colors that are sure to please a range of buyers. With 38 years in the custom jewelry business,   Bob Colombo is well versed in the intricacies of all gold varieties and can help you select a high-quality gold wedding ring, pendant, or necklace that fits your personal taste and budget. For all your fine jewelry and repair needs, contact Jewelry Clinic at (585) 232-5920. Visit the website to learn about their products and services, and read their reviews on Yelp, Facebook, and Google+.