Savvy business owners know there are countless ways to promote their brand, from eye-catching signs to colorful custom apparel. Embroidery is a creative way to display your logo, so potential customers notice it. You aren’t limited to polo shirts and T-shirts—you can add emblems and slogans to everything from hats and hoodies to cozy sweatpants. Here’s what you need to know about this method of creating customized clothing.

What Is Embroidery?

This term refers to the art of stitching a design into fabric using multiple techniques and colors. Although some embroidery is still done by hand, promotional product manufacturers typically use high-powered sewing machines to fulfill large orders quickly.

How Does The Process Work?

Every custom embroidered logo starts with a digital design. This means the artwork was first sketched on paper or a tablet, then replicated on a computer and converted into a stitch file that the machine uses to create custom apparel. A quality digital design is necessary for every embroidery project because it ensures the logo and text will be clear and easy to understand.

How Can Embroidery Benefit My Business?

Companies often use this technique to create uniforms for their employees. This is a great way to build name recognition in the community and establish a more professional image. You can even create products for your customers to enjoy! Whether you offer tote bags and hats for sale or limited-edition custom apparel as a giveaway, the recipient automatically provides you with free advertising.

If you’re looking for a way to take your marketing efforts to the next level, let Winning Edge Graphics in Alexandria, MN, create attractive custom apparel and accessories for your business. They’ll help you choose the right products to showcase your embroidery design. For more than 36 years this team has been helping clients enhance their image and attract new customers with eye-catching wearable gear, custom banners, vibrant vehicle graphics, and sleek business cards. Visit the company online or call (320) 763-7953 to find out how they can help you develop the perfect promotional products.