As digital media takes the forefront, marketers continue to invest less in print media. Meanwhile, hundreds of magazines and newspapers across the nation shut down, year after year. However, experts warn that cutting back on print may be a marketing mistake. The knowledgeable team from America North Printers in Anchorage, AK, advises businesses to not overlook the importance of printing services.

Why Is Printing Service Important?

Engagement

While print circulation is down, viewer engagement with traditional ink and paper appears to be on the rise. Perhaps due to the constant bombardment of digital ads, articles, and other media, people are more likely to take notice of the lone brochure or publication. According to a study, magazines and newspapers have the highest return on investment rate at 125%, compared to mediums like digital and TV, which sit at about 87%. Print also has a longer shelf life and greater potential for further distribution. An online ad may not garner much movement, but your friend could very well pick up the one sitting on your coffee table. 

Reputation 

Since many big names remain in print, the medium may also communicate a brand’s worth. When a company takes the time to print and distribute material, consumers take note. In the magazine and newspaper realm, maintaining the option to receive print sends names up a few notches on the authority ladder.

Novelty 

Plus, due to the prevalence of digital media, print has become a form of nostalgia. People continue to buy books despite the lesser cost and ease of reading associated with e-books, partly because they enjoy the tactile experience. Whether consumers love flipping the page, the smell of fresh ink, or a break from screen time, print readership won’t go anywhere anytime soon.

No matter what kind of business you run, it’s important to not overlook printing services. Whether you need business cards or booklets, consult the experts from America North Printers. Call a helpful representative at (907) 562-6416, or visit the print shop’s website to learn more.