When you own a business, an outdoor awning is more than just decor; it’s a one-of-a-kind welcome mat. In fact, adding a unique touch to your building will set you apart from the competition. As Lexington, KY’s go-to awning experts, the design team at B&W Awning shares four major business benefits of adding one to your commercial property.

4 Benefits of Adding an Outdoor Awning

1. You’ll Stand Out

Visual appeal instantly attracts customers, so the last thing you want is to blend in with the background. When you’re located amongst an array of other businesses, a colorful fabric awning differentiates you from the pack. Customers will be drawn to “that building with the blue awning” or describe its visual aspects to their friends. A standout identity is key to getting people in the door.

2. Awnings Provide a Place to Gather

An outdoor awning can drum up business in unexpected ways. If it’s drizzling outside, a fabric awning provides a durable, umbrella-like surface for customers to stay out of the elements. Passersby might step out of the rain and notice your business for the first time, turning them into potential customers. 

3. Awnings Add Space

Even the smallest designs create the illusion of space, and retractable awnings allow you to open and close them at a moment’s notice. When you want to utilize your outside space for tables and chairs, product demos, and other elements, an awning creates the room you need when you need it. 

4. Awnings Create a Clean, Welcoming Vibe

Since the goal of a business is to draw customers in, it’s ideal to add a welcoming, personalized touch. Outdoor awnings do just that, showing your business is clean, protected from the elements, and ready to enter. Since an awning prevents rain and debris from piling up outdoors, you’ll achieve a clean feel, which adds even more to that “welcoming” vibe.

When you want to attract customers, an outdoor awning provides a striking, one-of-a-kind option. Whether you’re looking for retractable, fabric, or vinyl awnings, the skilled designers at B&W Awning will create a stylish entryway that suits your needs. Visit their website to learn more, or call (859) 254-0973 to start designing today.