Signs are considered one of the most important elements of visual communication — especially in the business world. When companies use signage strategically, they are more likely to draw attention from customers, as well as communicate their brand identity and generate sales.

Business owners that are hesitant to invest in quality signage should know these three major values of having an on-premise business sign:

• Take Advantage of Foot Traffic: A 2012 survey by FedEx Office found that eight in 10 customers base their decision on whether or not to visit a business solely on its signage. When properly done, a business sign will be eye-catching enough to turn passerby into customers and help you stand out from the competition.
• Communicate Your Brand: Unless the name of your service or goods is incorporated into your company’s name, there is a chance that customers aren’t entering your establishment because they don’t know what you are selling. An expertly crafted business sign lets potential customers know right away what to expect when entering.
• Generate Impulse Sales: Customers are more likely to make impulse purchases when signs are well designed and strategically located. One study conducted by the New York State Small Business Development Center® found that 54% of purchases made by customers on small shopping trips were unplanned — this number jumped to 68% when the shopping trip was on a larger scale.

 

Burchette Sign Corporation in Colfax, NC, has been helping companies stand out from the competition with cutting-edge business signs for over 50 years. They have maintained a top-of-the-line facility that boasts some of the industry’s most advanced equipment. This ensures that you receive a quality product that will catch potential customer’s eyes. View a gallery of their past work online, or call (336) 996-6501 to speak with a member of their team.