Sandblasted signs have been used for many years to help locate everything from golf courses to office buildings, to announce entrances to businesses, restaurants and apartment buildings — and to promote any number of goods and services.

Signs are a visible representation of your business. So it stands to reason that some care should be taken to select your signage, whether for interior or exterior installations. Here are 5 things you should know about investing in a sandblasted sign for your business:

1. Signs are an important medium for attracting new customers to your business. Original graphics, logos and other customized artwork can be added to your sign to give potential customers a visual clue to the product or service your business provides.

2. An attractive sign is more likely to draw attention. There are a variety of lettering styles for your sandblasted sign, from simple fonts to elegant scripts. Backgrounds can be textured with a variety of designs, such as pebbles or woodgrain. A wide range of enamel and latex paints are available, as well as metallic paint and gold or silver leaf to add a touch of elegance.

Whether you choose a substrate of wood, like redwood or cedar, or whether you choose the more popular HDU (high-density urethane), a high degree of detail can be achieved to give you a wide selection of backgrounds, finishes and relief techniques.

3. Signs are on the job 24/7, 365 days of the year. In good weather or bad, your sign is out there every day promoting your products or services. However, there are both advantages and disadvantages to consider in selecting the “blank” your sandblasted sign will be made from.

Redwood and cedar are the most common wooden blanks. Since they are natural products, they offer a unique natural quality but are also subject to rot, decay and insect damage. The sealant applied to protect the wood can be broken down over time, allowing rain and water to penetrate to the exposed wood beneath. They do need to be maintained every few years.

HDU is a strong man-made product that won’t decay, crack or split. Larger blanks, however, may be subject to bending in high winds and will require additional support and bracing.

4. Cost is an important consideration when deciding which advertising medium will fit your needs. TV spots and newspaper ads require long-term or repeated payouts. Signs, once you’ve paid for the initial creation and installation, have no further costs, except occasional maintenance.

5. Your sign should be unique, giving your business the chance to stand out from the crowd. Original artwork, whether simple or complex, is a way of providing that uniqueness. Your firm’s logo or brand is just the thing to attract attention. Modern computer-aided techniques can give you that individual edge, allowing your business to stand out. Special effects, such as shadowing, outlining or even gold leafing, can be added for a glitzy dimension to your sign. The sky’s the limit!

First impressions are important for your business. Sandblasted signs can be the perfect means of creating a great first impression. Whether you’re aiming for a natural, rustic look, a whimsical and colorful impression, or a classy elegant presence, these things to consider about a sandblasted sign for your business, should make the selection of your signage easier.