There’s a new source of competition in the coffee industry. The Coffee Bean and Tea Leaf has noticed that Americans — Millennials, especially — have been driving up demand for cold brew coffee, which now threatens to dethrone iced coffee as America’s favorite caffeinated summertime beverage. If you’ve been to a Starbucks in the past two years, chances are you’ve seen cold brew coffee on the menu.
Does Cold Brew Coffee Deserve the Hype?
While some cold brew coffee-first timers disavow traditional iced coffee after one sip, the differences between the two aren’t always readily apparent. Coffee lovers will be pleased to know that cold brew typically has much higher caffeine levels than drip. Exactly how much depends on who’s brewing. Cold brew coffee usually starts out as a concentrate, which is mixed with water or milk for a smooth, chocolatey flavor.
Why is cold brew coffee different?
It’s all in the process. Traditional iced coffee is all in the name — it’s regular coffee poured over ice. Cold brew coffee, on the other hand, involves steeping ground coffee beans in room temperature water for over 12 hours. To decide whether you prefer iced or cold brew coffee, you’re going to have to make it right. Try The Coffee Bean & Tea Leaf’s special Cold Brew Coffee blend. Grind ¾ cups of these light, floral African beans and throw it into 4 cups of water and let it refrigerate. Come back to their website after you’ve found your new favorite beverage.