From logos to company slogans, there are a lot of things that help build a brand. But, when it comes to getting people to recognize the brand—and visit your business—nothing is as effective as signage. Specializing in custom business signs, Creative Blast Company in Cincinnati, OH, has found that adding bold designs to your workplace can go a long way in helping you achieve your marketing goals.

Compared to other popular forms of marketing, signage can deliver the strongest return on investment. Specifically, after you have your custom business sign designed and installed, you will experience years of:

• Standing Out From the Crowd: Compared to basic window lettering, a custom sign can add a real sense of legitimacy to your business and build trust before customers walk through the door. And, with the right placement, people can notice your sign before they spot any others. Even if consumers aren’t looking for a business like yours—they will remember the sign and continue to associate your company name with the services you represent.  
• Attracting New Customers: Whether you’re a pet store or a pharmacy, outdoor signs are great at attracting people who may be seeking out your services. However, they can also attract customers who may not have started out with a desire for your product. For example, if you run an ice cream shop and have a bold custom sign, you encourage people to stop in and make an impulse dessert purchase.
• Reaching the Right Audience: Many people invest in television, radio, or print ads believing they will cast a wider net and attract a lot of people. But, many of these ads aren’t reaching the right customer profile. When you have a business sign, however, you are automatically appealing to the consumers in your direct area. And, if you’re located in a commercial area, your sign will already be making impressions on people who are already willing to spend money.

While a business sign can do a lot for your marketing, you have to make sure it is properly designed to offer years of exceptional impact. For the best custom signs in Cincinnati, OH, turn to the masterful artists at Creative Blast Company. Serving clients from all industries, their signage features first-class original designs, bold coloring, and exceptional craftsmanship. Check them out online to see examples of their work, or call (513) 251-4177 to find out what a sign artist could do for your business.