Whether you’re giving away shirts to promote your non-profit or are selling them for commercial use, the perfect T-shirt design is essential to your success. Honolulu Shirt Shop has been Oahu’s go-to T-shirt printing shop for over 26 years. Here, their team outlines five steps to creating a fantastic product. 

5 Things to Consider When Designing a Custom T-Shirt 

Determine Your Market 

Think about who will be wearing the shirts. Are they predominantly male or female, 20-somethings or seniors? These questions are crucial to designing a product that caters to your target demographic.

Choose Color Wisely 

The color is the first thing people notice when they look at a T-shirt design. It may have intricate illustrations or a bold, striking graphic, but these will be secondary to color in the viewer’s eyes. Some people are drawn to the contrast of black and white, while others prefer subtle pastels. Knowing your audience will help you determine the ideal color palette. 

Find Balance 

Composition involves the balance of text, lines, artwork, and color. A well-composed design is enticing without being overwhelming. Most designers recommend centering the weight of the design near the middle or top of the shirt because this is most flattering for the wearer. If you’re unsure where to start, the designers at Honolulu Shirt Shop are experts in design and composition.

Abide by the Laws 

Make sure you own the rights to the design you’re using. Otherwise, you could face a lawsuit for copyright infringement or idea theft. Also, if you’ve hired artists or graphic designers, have them sign a document which expressly states the artwork you’ve contracted them to create belongs to you, not them.

Find a Quality Printer 

Once you’ve established your T-shirt design, find a reliable screen printer to produce it. The printer will help you determine what product you want to print on, as well as size and labeling options. Local printers like Honolulu Shirt Shop offer design as well as printing. If you have a concept in mind but aren’t sure how to execute it, they can bring your idea to life. 
 
For an amazing custom T-shirt design on Oahu, contact the experts at Honolulu Shirt Shop. In addition to screen printing, they offer embroidery and wholesale options, all at an affordable price. Call (808) 847-0831 to speak with a representative today. For a full list of services, visit their website.