If you’re looking to advertise your business, banners and signs are a great way to get your name noticed. Bright, roadside business signs will attract clientele that maybe never even noticed you were there. But with hot, summer days ahead, how can you get the most wear out of a sign that’s sure to fade in the sun?

The custom sign professionals at Signarama in Cincinnati, OH, create durable, fade-resistant banners. Below, they share some tips to ensure your banners maintain their quality and appearance throughout the warmest months of the year.

To start, consider the location of your banner. If you can put your business signs in the shade or angle them to face north and south, they won’t receive full morning or evening sun and will last longer without fading. Additionally, if your sign is placed vertically, it will minimize the amount of direct, mid-day sun it receives.

You should also make sure your signage company uses quality products. Printers can use UV inks that are less susceptible to fading in sunlight. Additionally, the material that is used also makes a big difference. Certain types of vinyl and fabric will retain the color of the ink better than others in direct sunlight.

Finally, whenever possible, take your business signs down and store them in a dark, dry place. Even electric lighting can cause the inks to fade over time, so keeping them out of any light can extend the life of your banner.

If your old business sign has faded and you need a new one, turn to the professionals at Signarama. They are a family-owned company, and they can help you with any type of sign project, including car wraps, awnings, neon signs, and LED displays. Contact them today at (513) 671-2213 to get a quote for your custom sign project and learn more about them on their website.