Creating a logo from scratch can be a challenging task unless you have assistance from a professional graphic designer. As you’re fleshing out ideas for your brand, All Signs in Chillicothe, Ohio, recommends paying careful attention to every detail of the design. These custom sign experts know how to bring a concept to life and work to help your logo build brand recognition and catch a potential customers’ eye.

Rather than choosing arbitrary colors or going black and white, be sure to consider how the following colors can affect your target client base:

• Red: Commonly associated with strong emotions like love and aggression, red has been designated as a “high-arousal color.” According to a recent article in Fast Company, this color provokes risk-taking when used in advertising.
• Yellow: If you’re interested in creating a sense of optimism in your clients, then yellow would be the best tone. Including this shade in a custom sign, for example, could invoke the feelings of hope in your customers.
• Blue: Companies that work with water will choose blue as the color for their logo. This shade can be used to foster a feeling of trust and security in your clients.
• Orange: Also seen as a high-arousal color, it stimulates warm feelings and creates a sense of balance. Orange communicates a friendly brand, and in marketing, it is often used in call-to-actions.
• Green: Another “cool” color, like blue, green symbolizes environmental sustainability and good health. Restaurants and energy companies will use this shade to show they’re committed to a greener planet.

Understanding the role colors serve in promotional materials like logos and custom signs enables businesses to reach new customers and build their brand in local communities. Are you considering colors to represent your business? The staff of All Signs is ready to help; call (740) 773-5016 or visit them online for a complete list of services.