When you’re designing custom promotional products for your company, it’s important to have a memorable and eye-catching logo. If you’ve been using the same emblem to represent your brand for several years, it may be due for an update. As visual branding becomes more important, working with an experienced team like Winning Edge Graphics in Alexandria, MN, can help you create a great new logo. Here, the branding experts share why logo upgrades are so crucial for businesses.

1. Complicated Designs Cause Issues

If your logo features several colors and intricate details, it can be difficult to screen print custom apparel and signage that accurately reflect your brand. Consider updating your logo to feature a simple style with fewer colors and a minimalist design. Simplicity tends to be more recognizable and easily understood by potential customers. 

2. Your Business Has Evolved—So Should Your Logo

Whether your company has expanded to new locations and products or merged with another firm, these changes should be reflected in your logo and custom promotional products. Full business rebranding ensures printed materials like business cards, brochures, and custom signs reflect your company’s current image and goals. 

3. Outdated Designs Stand Out

If someone is seeing your company’s custom promotional products for the first time, will your logo be memorable for the wrong reason? If so, it’s time to switch to a more current style. Reusing shapes and colors from your original logo changes the design while still honoring your company’s history. 

Your logo is how people identify and remember your company. Helping current and potential customers and partners see your business in a new way can help you reach a wider audience and facilitate growth. When you need help creating a design that will look great on your new custom promotional products, the team at Winning Edge Graphics is ready to help. Visit their website or call (320) 763-7953 to learn about their business branding solutions.