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Background music for businesses doesn’t simply add to the atmosphere of a store, restaurant, or office. At Quality Sound & Water in Hastings, NE, they know it can have genuine psychological effects on shopping behavior. Providing quality sound system installation to clients throughout the area, they stress the importance of choosing the right music for your business. The following are just some of the interesting ways these experts say background music affects consumer behavior.

5 Astounding Ways Background Music for Businesses Impacts Shopping Habits

1. Slow Music, Slow Shopping

Music with a fairly slow tempo tends to make shoppers spend more time browsing, according to a 1999 study. They also generally purchase more items overall when slow music is in the background. At restaurants, people have been found to eat more slowly to this type of music than they would if they were listening to something more fast paced.

2. Classical Music Equals More Money Spent at Restaurants

Studies show when restaurants play classical music, guests are likely to spend more money than they do when the restaurants play popular, modern genres. However, some researchers have learned classical music makes a person think of an establishment as being expensive. If you’re trying to promote yourself as affordable, you may be better off choosing to play something more contemporary through your sound system.

3. Where the Music Comes From Makes You Shop for Items From There

Background Music for Businesses Hastings NESometimes, the effects of background music for businesses vary depending on where the music comes from. For example, in one study, researchers played French music in a wine store, followed by German music. They found that when the French music was being played, people bought more French wines, and they bought more German wines when the German music was played.

4. Music Makes Waits Seem Shorter

According to researchers, if people are listening to music they enjoy while waiting on a line, the wait will seem shorter. If your business is busy and often requires customers to wait on line, you may be successful playing basic Top 40 hits.

5. Music Makes You Stay on Hold Longer

Similar to music making lines seem less frustrating, it’s also been shown to make people stay on the phone for longer periods of time when on hold. Having the minor distraction helps make the experience bearable.

To start reaping the benefits of background music for your business, get in touch with the professionals at Quality Sound & Water in Hastings, NE, and schedule a new sound system installation. Contact them online to learn more, or call (402) 461-4935 to speak to a team member today.

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