Whether you’re just starting your business or trying to increase your customer base, custom business cards are a must-have item for anyone in a customer-facing position. You never know when you’ll find yourself in a conversation with a potential client, and you don’t want to be caught without a card. Not only does this look unprofessional, but it could cost you business.

Several online business card printers offer template designs on flimsy cardstock, but if you’re looking to impress, a custom card with a printer you trust is the way to go. Here’s why.

4 Reasons to Choose a Custom Business Card

1. Your Logo

Your logo is the face of your company. It should be displayed consistently on all your marketing materials for maximum brand recognition. Many business card printers offer templates that don’t include space for your logo. However, if you want to stand out in the crowd, custom printing is the way to go.

2. Your Colors

Just like your logo, the color you choose to represent your business should be distinct and consistently applied in your marketing materials. Don’t compromise on color choice when it comes to your business cards. Your printer should offer Pantone® and a four-color process to create the most accurate representation of your brand color.

3. Your Quality Paper

Receiving a business card should be a delightful, tactile experience. If you hand someone a flimsy card on cheap card stock, your potential customer will make an immediate decision about your attention to quality and detail. Ask your printer for card stock options that will make a quality first impression.

4. Your Unique Design Options

Want to design a card that gets you noticed? Try rounded corners or custom contour die cuts to add a unique touch. If you want to display a list of services and pricing list, a fold-over card can act as a mini-brochure. Gold or silver foil stamping is also a stand-out choice, especially if you work in an industry where beauty and elegance are paramount, such as event planning, jewelry design, or fashion.

Your business card should leave a lasting impression on your potential customers. Convey professionalism, quality, and attention to detail with a custom card that leverages your brand identity.  

At Great Originals in Anchorage, Alaska, your business is their business. This digital print shop offers affordable pricing, quick turnaround times and outstanding customer care on the products you need to market your company. Looking for large-scale printing or a fun promotional item? Banners, bookmarks, and calendars are sure to make a statement. To get a free quote for your print job, call (907) 561-8922 or request a quote online today.