Whether you need to create videos as part of your business’s new marketing campaign or for a personal project close to your heart, the right video production company is key in bringing your vision to life. Sifting through the many production companies vying for your favor gets challenging quickly, so use the following five questions to help yourself out.
5 Questions to Ask Before Hiring a Video Production Company
What Are Their Most Recent Projects?
Review a few recent videos with your team to get a feel for the company’s style and production level. Look to YouTube, social media, and anything else you can find. Take the visuals and sound into account, as well as anything else that strikes you for the right or wrong reasons. Make notes you can refer to later.
Are Their Rates Within Budget?
Think about pricing, and keep in mind that inexpensive does not necessarily mean better. Ask the company in question to break down their rates to help you get a better understanding of what goes into production and why paying a little extra may be worth it.
Are the Ideas Fresh?
Ask yourself whether the ideas presented to you by the video production company were fresh and innovative or the same stale options you have heard over and over again. You want your video to stand out and pique the interest of your target audience, so, if you feel the company’s ideas will not appeal to your demographic, you are probably right.
How Is the Customer Service?
Consider the level of interest the video production company demonstrates. If you feel you are simply another client they can throw a video together for, move on. What you want is a company that cares about customer service and goes above and beyond your request to give you something that is special, if not dazzling, to your audience.
How Long Is the Time Frame?
Do not forget to mull over the projected video service timeline. Think about your deadlines, and keep in mind most video production companies take six to eight weeks to churn out a quality video or series. Find company reviews on Yelp and social media to help you answer this question, as clients who have had timeline issues with the company will likely say so in their review.
The creative team at Slate and Main in Saint Paul, MN, provides outstanding video services to increase clients’ brand awareness. Call them today at (651) 766-6661 to start a discussion, or visit their website for more information. Like the video production company on Facebook to view their latest projects.