Are you planning to purchase a custom banner to attract more customers? You’ve made a great decision! A well-designed display will enhance your brand and make your business stand out to shoppers and passersby. Businesses in Alexandria, MN, rely on Winning Edge Graphics to help them create eye-catching custom promotional products.

Here, these design experts offer their best tips for creating an attractive, easy-to-read custom banner:

• Use Minimal Language: Make your banner easy to understand at a glance. Include the most important phrases and the easiest way to get in touch with your business. If there’s too much information, potential customers won’t remember the relevant details.

• Think of Context: Hoping to catch drivers’ attention with your custom banner or vehicle wrap? You’ll need to include more than your phone number! More relevant information for drivers may include the cross streets or freeway exit closest to your business.

• Use Margins & White Space: It’s okay to have some white space on your custom banner. You don’t want your banner to look sparse with too much white space, but a balance between margins and text makes it easier for customers to understand your message.

• Choose Relevant Images: Your custom banner can include pictures to make it stand out, so choose images that represent your business. For example, if you operate a laundromat, look for pictures of laundry machines, folded clothing, or soap bubbles. Photos of cute animals do get people’s attention, but they may be confusing for the customer.

• Use Contrasting Colors: A clear color scheme makes your custom banner more legible and memorable. Keep it simple with a few contrasting colors, like black, white, and red.

The team at Winning Edge Graphics will provide all the help you need to design your custom banner. To learn more about their process, call (320) 763-7953. Visit them online to see samples of previous projects like indoor and outdoor custom signs and vehicle wraps.