Trade shows present an irreplaceable opportunity to reach new clients and brush up on the latest advancements in your industry. With so many attendees milling around the convention center, offering promotional products helps exhibitors stay in people’s minds in what otherwise can be a blur of booths and displays.

How to Use Promotional Products to Stand Out at Trade Shows

Give Away Swag at Your Booth

There are likely many booths at your trade show; stand out from the crowd by offering attendees promotional products branded with your logo. Pens are always a classic option, as well as reusable water bottles and sustainably made tote bags.

Boost Company Visibility With Shirt Contest

A creative T-shirt design increases the odds that guests will wear your logo often, boosting your company’s reach. Ensure that as many eyes as possible see your business’ design by running a contest during the trade show. When handing out each shirt, let the recipient know that company reps will be walking through the convention center and randomly selecting attendees who are wearing the shirt to win a big prize, such as a free trip or electronic. This will guarantee that multiple people are wearing your T-shirt design throughout the show, boosting your company’s visibility and helping them stand out from the crowd. 

Use Promotional Products as Prizes

Trade show attendees are often looking for distractions in between roundtable discussions and presentations. Try to break the monotony and challenge people with fun competitions to win swag. Offer a trivia challenge to groups, with the winner receiving an embroidered hat.

Looking to make an impact at your next trade show? As a leading supplier of custom promotional products, Stellar Designs in Anchorage, AK, offers one of the most comprehensive catalogs of merchandise and ideas to take your business to the next level. Visit their website to see what’s new in their inventory, or call (907) 562-4248 to speak with one of their team members about creating your promotional products.