According to the professionals at All Signs in Chillicothe, OH, an outdoor sign can do incredible things for your business’ bottom line. In fact, according to a FedEx research study, having an eye-catching commercial sign could be responsible for 75% of your customer traffic.

If you’re wondering how to improve business foot traffic—and your profits—this Ohio sign company reveals their outdoor signs can help you:

• Stand Out From the Crowd: If your business is next door to other spaces, it can get lost in the shuffle. With eye-catching vinyl graphics and custom colors, you’ll be able to get the attention of passersby and create business for yourself. According to the same FedEx study, a business sign creates "word-of-mouth" advertising, with 75% of those polled stating they shared a store with a friend because of the sign. 
• Create Clarity: With bold lettering, you can leave a lasting impact on the public with your commercial sign. In addition to making your business name and hours of operation easily visible, you can list your company phone number to invite customer calls. If your industry isn’t clear, graphics can help clarify what it is you specialize in, such as dining or salon services. Or if you’re involved in retail sales, you could invest in a LED sign to provide constant updates on the sales customers won’t want to miss.
• Stay Bright All Night: If you have a standard outdoor sign, you may be missing marketing opportunities once the sun sets. Backlit custom signs, however, can illuminate your business throughout the dark hours and maximize your exposure.

Are you ready to find out what an outdoor sign could do for your business in southern Ohio? Contact the trusted sign makers at All Signs by calling a representative today at (740) 773-5016. You can also check out their online gallery to see samples of their work—and gain inspiration for your custom sign.