Last Black Friday, REI and over 2 million of adventurers across the country decided to forgo the traditional shopping spree and instead “opt outside.” Although the holiday season has passed, this outdoor equipment store wants to continue embracing the great outdoors. Thus, they’ve launched Opt Outside, a year-round program designed to inspire REI shoppers to hit the trails whenever possible.
From guided classes and local meetups to high-quality outdoor gear, REI has made it easier than ever to get outside. Plus, they’ll be updating their website each week with fun outdoor sports for you to try. This week’s picks include snowshoeing, trail running, and mountain climbing, but keep checking back for even more awesome activities. Don’t forget to share photos of your adventures or new sports equipment using the hashtag #OptOutside.
Do you, like millions of others, vow to spend more time outside this year? Then visit your nearest REI camping store to stock up on outdoor equipment and take the Opt Outside Pledge! To browse their gear based on your activity of choice, visit their website.