Whether you’ve been in business for a decade and now want to revamp your image, or you’re just starting out, custom apparel is often an underrated marketing strategy. When imprinted with the right graphic, T-shirts, hoodies, and athletic wear are essentially walking billboards for your company. Winning Edge Graphics of Alexandria, MN, has been specializing in custom banners, wraps, and apparel for more than three decades, and pride themselves on creating unique, memorable, and effective custom promotional products for area companies.

Marketing through custom apparel benefits companies in three main ways: it allows you to reach a larger audience, improves the professionalism of your employees, and encourages discussion. What does this mean for your business? Let the experts at Winning Edge Graphics explain.

Top 3 Reasons for Custom Apparel Marketing 

Traveling Advertising

Adding unique, company-specific graphics to T-shirts, hoodies and athletic pants give you the ability to let the wearer do the work for you. Billboards and print ads only reach the people who walk past it or see it on paper, but custom apparel, covered with colorful printing or embroidery, goes everywhere the wearer does without any additional cost to you. 

Professionalism for Staff

It’s a natural instinct to take someone in a company T-shirt more seriously than someone in plain clothing. When customers hire a company to perform a service, they want to know they're hiring professionals. Outfitting your staff in custom apparel exudes a clear message of authority and professionalism. This increases the customer's belief in your company as a reliable and reputable service provider.

Ice Breakers

In today’s marketing world, nearly every company has a social media account. Savvy business owners recognize that marketing is essentially a conversation. Unique and eye-catching graphics printed on T-shirts and hoodies are a phenomenal way to spark a conversation about your company. Create an image that leaves people wanting to ask questions. It’s inevitable that someone will strike up a conversation with a customer or employee about the shirt, its graphic and the meaning behind it. Suddenly, without paying any additional advertising fees, conversations about your business are happening all over the country.

To keep up in today’s fast-moving business world, you have to be innovative and go above and beyond what your competitors are doing. Companies looking to boost their marketing efforts by adding custom apparel to their strategy can call (320) 763-7953 or visit the Winning Edge Graphics website for a full listing of services. Be sure to follow Winning Edge Graphics on Facebook for exclusive promotional deals.