Few homeowners list winter as the ideal time of year to sell a house, but those snowy months actually offer both buyers and sellers great opportunities. Winter real estate listings attract motivated buyers and give the seller the chance to show off home features that would otherwise be overlooked. Metro Brokers-Priority Properties, Inc.: Cheri Long has been a leader in Denver real estate since 1993. Owner Cheri Long is an expert at selling houses during even the worst Colorado winters.

Here are three advantages of winter real estate listings:

• Motivated Buyers: The pool of potential buyers is always divided into groups. Some buyers are exploring options without full commitment, and some are ready to buy now. You want to attract the latter group, and the majority of winter buyers fall into that category. They’re serious house hunters who are prepared to make an offer.
• Less Competition: Winter is often considered the real estate off-season, but you shouldn’t view this as a bad thing. For buyers, this means there are fewer real estate listings to choose from. It also means you, as a seller, have less competition and your home will be more in demand. You have a better chance of receiving your full asking price, and the price might even be driven up by multiple offers.
• Winter Home Features: If you recently got a new furnace, installed energy efficient windows or updated your insulation, winter is the perfect time to sell your house. The idea of winter energy savings will be an immediate concern for buyers, giving them another incentive to make a fair offer. During the summer, it’s all about landscaping and curb appeal, but winter is your opportunity to show off the more practical features of your home.

Experienced real estate agents know selling a home in the winter is often easier than in the summer. Ask a professional from Metro Brokers-Priority Properties, Inc., Cheri Long, for more advice. You can also browse current real estate listings by visiting them online.