After nearly 40 years in the business, EXIT Realty Upper Midwest Regional Owner, Bill Pankonin, advises real estate entrepreneurs, owners and investors: “Do what others will not do and you will be paid back big rewards.” One of the things that many brokers and agents won’t do is watch real estate marketing trends.

3 Real Estate Marketing Trends You Must Watch Out for in 2017

1. Virtual Reality & 3D Listings Will Take Off

If you haven’t tried integrating 3D tours for your listings, 2017 is the year to do so. For the realtor, 3D listings allow you to show the home on a 24-hour basis, without all the hassle that comes with hosting an open house. For the listing agent, virtual reality allows you to appear more tech-savvy and professional in the eyes of your clients. 

2. Facebook Ads Are Only Going to Get More Expensive

Facebook Ads have swiftly earned a top spot next to Google Ads as one of the most effective lead generation tools on the internet. If your real estate business invests in online advertising at all (which it should), devote a portion of your marketing budget to Facebook ads, and do it soon. Real estate entrepreneurs and business owners are realizing the benefits of Facebook advertising and are quickly driving up the cost per lead, especially in smaller and more rural markets. If you’re going to utilize Facebook as a marketing tool, do so now, before CPM (cost per thousand impressions) gets any higher.

3. More Agents Will Adopt Content Marketing

Content marketing has been important for years, but there are still industries that have yet to realize its full potential. Real estate is one of them. That is all about to change in 2017, as more real estate business owners will be creating more written, video, audio and visual content than ever. As brokers, agents and realtors come to recognize content as the effective and affordable lead generation tool that it is, it will be used by real estate entrepreneurs across the country to attract prospects.

Whether you already own a real estate business or are hoping to start your career in real estate, now is the time to market what you’ve got and start reeling in prospects. To make the most of your marketing efforts, hit the pavement with flyers and brochures. If you’re interested in long-term growth due to sustained marketing efforts, call EXIT Realty Upper Midwest at (612) 414-4022 to speak with a broker who can provide you with the tools and knowledge necessary to be successful. Visit their website to learn more about the company, investing opportunities and real estate franchise opportunities.