Your business card can make a lasting impression on a potential employer or client, especially when executed correctly. That’s why it’s so important to invest careful consideration into your card’s unique design. Today, Sparta, WI’s top printing service, Evans Print & Media Group, will explain how to send just the right message.

In a pile of business cards, the most professional, eye-catching, and on-message designs will stand out from the rest. Here are a few tips for making the most of these small, but important, cards:

• Be Minimal: A business card should be pocket-sized, so you don’t want to overwhelm it with too much information. Instead, stick to the absolute essentials. Your goal is to draw in your audience to connect with you through another medium. Instead of listing your email, phone number, website, etc., list only one or two that will be the most effective for your specific engagement purposes. 
• Be Bold: Your message should be simple and straightforward, but your design should be bold and visually charged. Consider employing a unique shape, new texture, or large, vibrant picture to draw in the eye. Still, the key here is to not overdo it—focus on one visual element to play up. That way, your business maintains a professional, but unique, persona. 
• Create A Call-To-Action: A direct message may be the most effective way to target unique prospects. For example, if you are looking for new clients at a cocktail party, your call-to-action should be different than at a business convention. For the cocktail party, create cards that link to social media; for the business convention, link to a cool video or relevant download. 

A business card is an inexpensive marketing tool that can have a major impact. Make yours count by enlisting the experts at Evans Print & Media Group. To learn more about printing your business cards, letterheads, or brochures, call today at (608) 269-9797 or visit the website.