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Whether you have a firm with a rich history and client base or a new startup about to hit the public by storm, selling your business can often be a bit overwhelming. Because of this, Zoellner Garten & Co. in Cincinnati, OH, specializes in business appraisals, as well as all the other aspects of selling a business. The experts know that if you’re selling your business, you’ll likely have a few questions about the process, so they’ve compiled a few helpful tips for you. 

How Do I Find Buyers When Selling A Business? 

business appraisalOne of the most common questions Zoellner Garten & Co. hears from clients interested in selling a business is: “How do I find a buyer?” There are several national websites, professional networks, and other organizations available where you can list your business. However, Zoellner Garten & Co. recommends beginning the process by creating a high-quality, eye-catching profile. This will attract potential buyers while avoiding disclosing the actual name of your company; the idea is to entice and intrigue buyers without giving them too much information. Such a profile will then be listed on the websites that attract strategic buyers, private equity groups, family offices, and other target areas.

How Do I Set a Price?

Another common area of concern when selling a business is setting the proper price, which can often be difficult. The goal when setting a price to sell your business is to attract potential buyers, not scare them away, so choosing the right one is key. Zoellner Garten & Co. will provide a professional analysis of the Business and a justifiable Asking Price. They identify business strengths and opportunities to grow the business – the most important factors in determining value to buyers. Choosing a business appraisal specialist who works with buyers and sellers on a daily basis will ensure you get the most return out of your investment.

If you’re interested in selling a business, call one of the professionals from Zoellner Garten & Co. at (513) 852-2400 to receive expert advice. They also specialize in machinery & equipment appraisals, and provide other financial services, so visit the team online to learn more about the services available.

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