Whether you’re selling residential or commercial property, real estate business experts agree that location is just as important as the property itself. While some buyers focus on just the home and compromise on its location, real estate agents often advise clients to choose the least desirable house on the best block. Why? Because it’s easier to make cosmetic improvements—you can’t change the home’s surroundings.

As one of the most progressive real estate firms in the country, EXIT Realty Upper Midwest knows the best residential and commercial locations in and around the neighborhoods of Waterloo, IA; Lakeville, MN; Sioux Fall, SD; Fargo, ND; and Madison, WI.

EXIT Realty shares three reasons why location is just as important as property in the real estate business:

• Can’t Be Modified: The quality of a property’s location is dependent on the neighborhood, drainage systems, transportation access, and level of safety. No matter how attractive and inexpensive a house is, the owner will have difficulty enjoying the home if it lacks any of these factors. The proximity to amenities like stores, hospitals, and schools are essential to home buyers.

• Can Help Save Money: For most people, buying a house is the biggest investment they will make. As such, the ability to save money on a purchased home can give them a feeling of happiness and satisfaction. If the home is in a less-than-desirable neighborhood, the owner will most likely sell it after a few years and spend more money on a new home.

• ROI Is Higher: Fixing up a mediocre home located in a good area will give buyers a higher return on their investment as it will be much easier to sell later. On the other hand, choosing a beautiful home located in a remote neighborhood could take a lot longer to sell at a decent price.

EXIT Realty agents take a proactive stance on the latest trends and practices in the industry. Learn how to leverage their skills and become a real estate entrepreneur. For more real estate business tips, visit EXIT Realty Upper Midwest online.