Whether you’re shopping for an engagement ring, a wedding ring, or a simple anniversary gift, it’s comforting to know you’re making the right decision. At Schwartz Jewelers of Cincinnati, OH, their professional staff strives to satisfy every customer, as well as educate them on a wide variety of engagement rings, earrings, and necklaces.

When it comes time to find a piece that’ll last forever, platinum and white gold tend to be the finest choices available. If you’re confused about which to choose, consider these four factors the next time you stop by Schwartz Jewelers:

• Price: When it comes to initial cost, white gold tends to be less expensive than platinum. If you’re choosing to invest more in other aspects of your wedding or simply need to stay inside a budget, you might be able to get more diamonds if you opt for white gold. Down the line, white gold is also cheaper to repair than platinum, so you can stop in to resize the ring or replace a prong without worrying about overspending.
• Purity: The reason for this price difference doesn’t lie in price per ounce, but rather, the purity of the two metals. Platinum is usually between 90% and 99% pure, while 14k white gold is 58.33% pure, filling up the rest of the mixture with metal alloys. Due to this difference, it takes more platinum to make the same ring in white gold, raising both the price and the weight of the platinum ring.
• Allergies: Since platinum isn’t infused with many alloys, it’s also a pure and hypoallergenic choice for jewelry. If your beloved is prone to allergic reactions from certain metals, platinum may be the best option for your engagement ring.
• Durability: Due to its alloys, white gold can tarnish over time and require repairs, but platinum won’t ever discolor. Its pure nature also makes it denser, so it won’t bend, dent, scratch, or wear down with cleaners half as fast as white gold will. If you have a white gold engagement ring, you won’t want to wear it with a platinum wedding ring, as the strong platinum will cause the white gold to deteriorate even faster.

If you have any further questions about choosing the perfect metal for your wedding or engagement ring, call Schwartz Jewelers at (513) 541-5627 for some helpful advice. For more information on their extensive jewelry selection, visit their website.