Every fashion guru knows that New York is the epicenter of the fashion universe. As you walk through the streets, you'll see the latest fashion dashing by you from every direction. It may even seem hard to compete with the top designs if you don't have a definitive way of making yourself stand out. Bestype Imaging can help you showcase styles that really pop off the page with high-quality fashion lookbooks.

Lookbooks are just that, books that show off your brand’s ‘look’. They are typically composed of a series of photographs, which are compiled to show off a model, photographer, style, or in the fashion world, a clothing line. Lookbooks are being used today mainly by fashion designers to visually conceptualize the idea or ‘look’ of their latest collection, and more frequently they are being used by independent brands as a form of promotion. For fashion professionals, they can also be considered as a portfolio for a specific designer or stylist.

Bestype Imaging offers high-end lookbooks for fashion companies to showcase their unique styles and designs. Just like any fashion magazine, lookbooks are full of style! They feature high-quality photographs, colorful clothing and accessories that are great for targeting potential new customers and capturing the attention of fashionistas, stylists and socialites.

While catalogues may indicate more direct product shots and information, a lookbook is about creating an environment that captures the stylish charm of a specific look in its natural setting. This inspires creativity in others, while marketing lifestyle images that relate to your target market.

Once you have chosen the images you would like to include, a lookbook can be put together in a design program like Photoshop, Indesign, Illustrator or a free program like Gimp. You will need to be able to save the pages as a pdf booklet, which Bestype can help you to create into a print publication.

For fashion companies who need printing services for lookbooks, finding a cost-effective solution is key for direct marketing. Depending on your needs and budget, with Bestype Imaging you can choose to make your lookbook as big or as small as you would like. Bestype can print styles, designs and runway show highlights in a professional way with a fashionable presentation. Bestype offers premium printing, matte and glossy coating and custom services as well.

Customers at Bestype Imaging can also choose from a wide selection of all types of book binding options from saddle-stitching to perfect binding. All production is handled at the store's TriBeCa location. Bestype's excellent customer service and guaranteed satisfaction includes letting you see a physical proof before you print hundreds of images, happens fast – Bestype has the fastest turnaround times in New York City.