Choosing the right marketing material for your business is essential to accurately branding your company. The right looks for your business cards, letterhead and stationary can make or break the reputation of your business. The image and designs of these products will catch customers' eyes faster than any of the words printed, so make sure your business pamphlets represent you correctly.

Bestype Imaging provides digital, offset and large-format printing services in New York City. From custom-designed wedding invitations, lookbooks, banners, flyers, posters, postcards and labels, Bestype prints designs of your choice. Services also include business marketing material, from business cards to letterhead.

There are five key components to the presentation of your business material: color, texture, material, font and unique design. Each of these play a role in attracting or turning off potential customers.

• Colors attract or detract people from picking up or accepting, never mind reading a business card. Pick colors that match the colors of your business, particularly the logo, or that are inviting and appropriate to your type of business. If your colors are light and cheery, fun and flamboyant, than your business will be branded as such. Bright colors may be used for daycares, stylists, hip clothing stores and entertainment services. More natural colors are appropriate for more serious business people, such as corporate officers and entrepreneurs, attorneys, medical professionals, etc.
• The texture, material, font, and design should mimic the colors chosen and best represent your type of business. The more personalized your business card is, the more appropriately it brands your business.

Trust only the most professional printing companies to produce the marketing materials that sell your business. Put your reputation in the hands of Bestype Imaging and brand yourself accurately.