You may have the greatest brochure, book, or pamphlet, but without a stunning logo to mark your brand, how will your work stick in the minds of potential customers? Bestype Imaging has seen good content pass through their printing facility in Tribeca, but has often noticed that they lack good brands. If you’re about to head into Bestype for book printing, poster printing, or brochure printing, make sure your publication has your logo on the front!

Don’t have a logo, or any clue how to make one? Follow these four easy steps to develop an image for your brand:

• Hire a Designer. Designers are everywhere, especially in New York City! Bestype Imaging knows of several visionary graphic designers who will help you develop a fabulous logo. You'll discuss with the designer not only brand representation, but also typefaces, colors, and shapes. All of these characteristics will help the designer craft a perfect logo!
• Understand Your Business. Decide what values your business associates with. Consider the feeling you want your customers to have when they associate with your business. These questions will help you decide on the initial idea of your logo, which will help you carry it to fruition.
• Be Different. This is vital to your brand’s success. If your logo looks too much like your competitors, you’ve lost your chance to stand out! Remember: Just because something is used often doesn’t mean that it’s effective. Be unique, but make sure that your unique idea works with the idea of your brand.
• Think Long-Term. What do you want customers to remember about your business? A logo and tagline are more likely to stick with the average Joe than a long-winded pamphlet. Give your audience a sound bite to remember, so that they won't forget your brand even if they don’t recall your latest brochure.

With these tips, you’re ready to create a logo and stamp it on your brochures, newsletters, lookbooks, and booklets. When it’s time for printing, head down to Bestype Imaging in Tribeca and take advantage of their same day printing and rush printing services. For quotes and more information about their services, call the printing center at (212) 966-6886, or visit them on their website.