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The essence of real estate is connecting buyers with homes they'll fall in love with, which these days requires mastering a constantly evolving suite of technologies and tools to reach people where they are: online. EXIT Realty Upper Midwest, a regional leader with real estate franchises throughout Minnesota, Iowa, Wisconsin, and the Dakotas, offers a few tips for agents seeking to adapt their skills to the modern world.

Effective real estate marketing depends on:

  • Investing In Technology: Most of your customers will find you online, so it's increasingly important to make sure you have a fast, user-friendly mobile site available, are accessible through social media, and have in-house management of your marketing platform.
  • A Strong Social Media Presence: Most real estate franchises find social media generates the lion's share of their highest-quality leads. Build your presence online using platforms like Facebook and Twitter, but don't neglect others, such as Instagram, which many professionals find very useful for connecting with younger buyers.
  • real estate franchiseReliable Branding: Now more than ever before, a strong brand will help your real estate firm stand out from the crowd. Owning a real estate franchise from a well-established national company will communicate your values to your clients and let them know what you stand for.
  • Focused Marketing: Staying in touch with past clients through direct marketing and online communication tools is an important part of encouraging repeat clientele. Over time, the small investments you make in these relationships can result in a strong presence for your brand.

EXIT Realty Upper Midwest prides themselves on providing the best training in the industry to real estate pros, entrepreneurs, and new agents alike. To learn more about their innovative approach to the industry and how purchasing a real estate franchise could be the key to your future, visit their website or call (612) 414-4022 today.

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