™ – Who would have thought that two little letters could have such an impact on commerce as we know it? And yet, a trademark is a powerful symbol in the corporate world, helping to identify, distinguish, and protect an individual or company’s intellectual property and goods from other businesses in the industry. Businesses that wish to file a trademark application with the US Patent Trademark Office can seek legal guidance from We The People, a legal document preparation company in NYC.

Legally defined, a trademark is used to claim exclusive properties of a product or service which can be located on a package, label, or on the product itself. The trademark symbol ™ is used for unregistered trademarks and the ® symbol signifies registered trademarks. In general, a trademark is a name, word, phrase, logo, symbol, or design.

A common example is “Coca-Cola,” which is a trademark of the Coca-Cola Company. Competitors within the beverage industry are unable to use the term “Coca-Cola” when selling their own products, as it is a distinctive phrase of the Coca Cola Company.

The trademark application process can be lengthy, entailing specific filing requirements be met and reviewed by an examining attorney. Have the paperwork filed correctly and efficiently with the help of We The People.

For more information about how trademarking is vital for the protection of intellectual property, and to learn about We The People’s bankruptcy, divorce, health care proxy, and name change services, visit the website.