Technology is developing at an alarming speed. With new ways of connecting with others around the world, it’s no surprise that some forms of print (letters, magazines, newspapers) have gone the way of the dinosaur, but not marketing. Even with the advent of social media, print marketing is still one of the leading tools that businesses use to communicate with potential clients. The print media experts at Millprint LLC in Cincinnati, OH, are committed to helping you grow your client base. 

Here are a few ways that print marketing can benefit your business:

• QR Codes: In recent years, more and more businesses are using QR codes as a way to advertise; they’re those little bar codes you see everywhere that you can scan with your smartphone. Such codes are used to take a potential customer online, where they can research more information about your company on your website or peruse different deals and packages. You can print them on the back of your business cards, flyers, vinyl stickers, and nearly anywhere else.
• Mailing Lists: Although it seems slightly outdated, mailing custom-made post cards or unique letters can actually be quite an effective way of advertising. Many people are used to communicating and being targeted for advertising through social media and emails, so a physical marketing format such as this actually stands out more.
• Unique Products: Print advertising doesn’t necessarily mean it has to be done strictly on paper. Digital printing can create a wide variety of print media. You can plaster your logo on cups, mugs, or other products that will likely remain in the homes of your potential clients, reminding them of your services each time they take a sip of coffee.

To learn more about how print marketing can increase your clientele, contact the digital printing experts from Millprint LLC at (513) 489-3000, or visit them online for a complete list of printing services.